Core competence

One of the things that always stood out for me at business school was the importance of core competence. So just yesterday I was telling someone that it should be a a coffee shop's core competence to ensure that the tables don't jiggle.  You basically have to get a couple of things really right to have a good coffee shop, and making sure the tables don't jiggle should be one of them.  Here I am again this morning with a beautiful Coupa Cafe latte, but I had to bend down on my hands and knees to stuff paper under the table leg to prevent the jiggling.  I don't mind this reminder, as it probably helps me look at the issue more regularly with Mozes.  Note: core competence probably involves something that competitors can't easily copy, but based on my more widespread experience with this issue, I'm willing to say that the one coffee shop that figures it out will have developed a great core competence.